Our quality standards for every site
Most link vendors sell whatever is in their database. We do the opposite: every publisher has to pass the same strict checks before your brand goes anywhere near it.
The minimum bar
Non-negotiable, on every link
Minimum domain rating
Real monthly organic traffic
Niche relevance
Link farms or PBNs
Our vetting checklist
7 checks. No shortcuts.
A site has to pass all seven. Fail one and it never reaches a client campaign, no matter how good its DR looks.
- 01
Verified organic traffic
Traffic must come from search and hold steady over time. Sudden spikes or bought visits rule a site out.
- 02
Real topical relevance
The site has to genuinely cover your subject, so the link makes sense to readers and to search engines.
- 03
Clean outbound links
We look at who else the site links to. Casino, pharma and spam neighbours mean an instant no.
- 04
Indexed and healthy
Pages must be indexed in Google with no signs of penalties or deindexing.
- 05
Editorial standards
A real editor reviews content. Your article has to earn its place, not just pay for it.
- 06
Healthy link ratio
Outbound links stay balanced against content. Sites that exist only to sell links are rejected.
- 07
Audience location
Traffic comes from the countries your customers are in, not from unrelated regions.
What we accept vs what we reject
Green flags
- Steady organic growth over 12+ months
- Named authors and a real editorial team
- Content written for readers, not for links
- Traffic from your target countries
- Links placed inside relevant, useful articles
Red flags
- "Write for us" pages selling to anyone
- Traffic that spikes and crashes
- Casino, CBD or pharma links on every page
- Thin, spun or AI-filler content
- Hidden networks of sites owned by one seller
Niche coverage
Relevant sites in your industry
Technology & SaaS
Tech news, software reviews and B2B tech publications.
Finance
Personal finance, fintech, crypto news and investing sites.
Health & Wellness
Fitness, nutrition and wellness magazines with real readers.
Business
B2B journals, startup and marketing publications.
Lifestyle & Home
Home, travel, family and lifestyle magazines.
Automotive
Auto industry news, reviews and enthusiast sites.
Local news
Established regional newspapers and community news outlets.
Legal
Law, legal tech and business compliance publications.
Publisher catalog
Found your sites? Check prices in our 40k+ inventory
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